Riverside Group Project
Riverside Group Project
Overview
Designing and Governing a Multi-Site Content Ecosystem: Riverside Group (Main, Scotland & Corporate Sites)
(In progress – internal UAT and phased launch)
Riverside’s digital presence spans multiple audiences and regions, including the main customer site, a Scotland-specific site, and a corporate platform. I led the content design, conducted a full audit of the existing ecosystem, finalised the new information architecture, and designed the content migration and governance model to support long-term scalability.
The challenge wasn’t just restructuring pages, it was aligning three digital properties under a coherent content strategy while serving very different user needs.
Role:
UX Content Designer
Led full content audit across all properties
Identified duplication, gaps, and structural inconsistencies
Facilitated cross-team alignment sessions
Defined governance model for post-launch sustainability
Tools:
Figma, Squiz DXP, Wordpress, Jira
Finalised new information architecture
Designed migration mapping and content prioritisation
Preparing UAT, beta rollout, and analytics-informed iteration
Overview
Designing and Governing a Multi-Site Content Ecosystem: Riverside Group (Main, Scotland & Corporate Sites)
(In progress – internal UAT and phased launch)
Riverside’s digital presence spans multiple audiences and regions, including the main customer site, a Scotland-specific site, and a corporate platform. I led the content design, conducted a full audit of the existing ecosystem, finalised the new information architecture, and designed the content migration and governance model to support long-term scalability.
The challenge wasn’t just restructuring pages, it was aligning three digital properties under a coherent content strategy while serving very different user needs.
Role:
UX Content Designer
Led full content audit across all properties
Identified duplication, gaps, and structural inconsistencies
Facilitated cross-team alignment sessions
Defined governance model for post-launch sustainability
Role:
UX Content Designer
Led full content audit across all properties
Identified duplication, gaps, and structural inconsistencies
Facilitated cross-team alignment sessions
Defined governance model for post-launch sustainability
Tools:
Figma, Squiz DXP, Wordpress, Jira
Finalised new information architecture
Designed migration mapping and content prioritisation
Preparing UAT, beta rollout, and analytics-informed iteration
Tools:
Figma, Squiz DXP, Wordpress, Jira
Finalised new information architecture
Designed migration mapping and content prioritisation
Preparing UAT, beta rollout, and analytics-informed iteration
The challenges
There is currently an issue to be investigated in the way that the Microsoft FastTrack portal is utilized to its full potential regarding a community of practice.
The focus of this project began with addressing how to enable, support and enhance the Microsoft FastTrack portal using AI as a tool.
Phase 1: Content Audit & Ecosystem Mapping
Understanding the Landscape
Audience & Language Clarity
Ownership & Sustainability
I conducted a structured audit across the main, Scotland, and corporate sites to understand how content was organised and maintained across the ecosystem.
I reviewed:
Content overlap across sites
Structural inconsistencies
Navigation differences
Formatting and content types
This helped me identify patterns at a system level rather than focusing on individual pages.
The audit revealed that several sections were serving multiple audiences at once, creating confusion.
I identified:
Blurred lines between customer and corporate content
Regional distinctions that weren’t clearly communicated
Inconsistent terminology for the same services
The issue wasn’t incorrect information — it was unclear segmentation and structure.
Beyond structure, I uncovered governance gaps that had contributed to duplication over time.
There was:
No clear content ownership model
Inconsistent update processes
No structured review cycle
This shifted the project from a redesign to a long-term systems improvement.
Key insight from Phase 1
The core issue wasn’t content volume, it was structural clarity and governance.
The ecosystem needed clearer segmentation and defined ownership to remain scalable and sustainable.
Phase 2: Information Architecture & Migration Strategy
The new IA was designed to:
Separate customer journeys from corporate content
Create clearer regional distinctions
Reduce duplication through shared structures
Support accessibility and task-based navigation
While formal user research was not conducted at this stage, IA decisions were informed by collaborative audits and stakeholder alignment workshops. Validation is planned through beta testing and post-launch analytics.
I also designed the migration framework, mapping legacy content into the new structure with clear prioritisation rules.
The challenges
Content duplication and inconsistent messaging across sites
Blurred boundaries between customer, regional, and corporate audiences
Legacy structure not aligned to current services
No clear governance model for future content creation
Risk-heavy migration across multiple properties
The goal: create a scalable, audience-first content system that works across all sites — now and long-term.
The challenges
Content duplication and inconsistent messaging across sites
Blurred boundaries between customer, regional, and corporate audiences
Legacy structure not aligned to current services
No clear governance model for future content creation
Risk-heavy migration across multiple properties
The goal: create a scalable, audience-first content system that works across all sites — now and long-term.
Phase 1: Content Audit & Ecosystem Mapping
Phase 1: Content Audit & Ecosystem Mapping
Understanding the Landscape
Audience & Language Clarity
Ownership & Sustainability
I conducted a structured audit across the main, Scotland, and corporate sites to understand how content was organised and maintained across the ecosystem.
I reviewed:
Content overlap across sites
Structural inconsistencies
Navigation differences
Formatting and content types
This helped me identify patterns at a system level rather than focusing on individual pages.
The audit revealed that several sections were serving multiple audiences at once, creating confusion.
I identified:
Blurred lines between customer and corporate content
Regional distinctions that weren’t clearly communicated
Inconsistent terminology for the same services
The issue wasn’t incorrect information — it was unclear segmentation and structure.
Beyond structure, I uncovered governance gaps that had contributed to duplication over time.
There was:
No clear content ownership model
Inconsistent update processes
No structured review cycle
This shifted the project from a redesign to a long-term systems improvement.
Understanding the
Landscape
I conducted a structured audit across the main, Scotland, and corporate sites to understand how content was organised and maintained across the ecosystem.
I reviewed:
Content overlap across sites
Structural inconsistencies
Navigation differences
Formatting and content types
This helped me identify patterns at a system level rather than focusing on individual pages.
Audience & Language Clarity
The audit revealed that several sections were serving multiple audiences at once, creating confusion.
I identified:
Blurred lines between customer and corporate content
Regional distinctions that weren’t clearly communicated
Inconsistent terminology for the same services
The issue wasn’t incorrect information — it was unclear segmentation and structure.
Ownership & Sustainability
Beyond structure, I uncovered governance gaps that had contributed to duplication over time.
There was:
No clear content ownership model
Inconsistent update processes
No structured review cycle
This shifted the project from a redesign to a long-term systems improvement.
Key insight from Phase 1
The core issue wasn’t content volume, it was structural clarity and governance.
The ecosystem needed clearer segmentation and defined ownership to remain scalable and sustainable.
Phase 3: Launch & Governance (In Progress)
Content duplication and inconsistent messaging across sites
Blurred boundaries between customer, regional, and corporate audiences
Legacy structure not aligned to current services
No clear governance model for future content creation
Risk-heavy migration across multiple properties
The goal: create a scalable, audience-first content system that works across all sites — now and long-term.
Key insight from Phase 1
The core issue wasn’t content volume, it was structural clarity and governance.
The ecosystem needed clearer segmentation and defined ownership to remain scalable and sustainable.
Phase 2: Information Architecture & Migration Strategy
Phase 2: Information Architecture & Migration Strategy
The new IA was designed to:
Separate customer journeys from corporate content
Create clearer regional distinctions
Reduce duplication through shared structures
Support accessibility and task-based navigation
While formal user research was not conducted at this stage, IA decisions were informed by collaborative audits and stakeholder alignment workshops. Validation is planned through beta testing and post-launch analytics.
I also designed the migration framework, mapping legacy content into the new structure with clear prioritisation rules.
Phase 3: Launch & Governance (In Progress)
Content duplication and inconsistent messaging across sites
Blurred boundaries between customer, regional, and corporate audiences
Legacy structure not aligned to current services
No clear governance model for future content creation
Risk-heavy migration across multiple properties
The goal: create a scalable, audience-first content system that works across all sites — now and long-term.