Wildhero Project
Wildhero Project
Long Story Short
Problem
Solution
Further Testing
The business goal was to retain more users during the onboarding process by leading them to “Your forest” section and accelerate customer acquisition.
The problem scope was to motivate users to explore the Wildhero interface during the onboarding process.
After creating a user journey and testing with users, the insights found included some gaps in technical constraints and issues, and overall awareness on what the extension and company, Wildhero, does.
The end result were lo-fi wireframes and potential ideas for next iterations of the extension interface.
Conduct usability tests on tree planting (drag v. click) and use card sorting and first click tests to resolve confusion around "Your Forest" and "Your Trees" and community impact placement.
Test gamification feedback and audit dark mode readability
Role:
UX Consultant in collaboration with Wildhero
Role:
UX Consultant in collaboration with Wildhero
Role:
UX Consultant in collaboration with Wildhero
Tools:
Figma, Figjam, and Zoom
Tools:
Figma, Figjam, and Zoom
Long Story Short
Problem
The business goal was to retain more users during the onboarding process by leading them to “Your forest” section and accelerate customer acquisition.
The problem scope was to motivate users to explore the Wildhero interface during the onboarding process.
Solution
After creating a user journey and testing with users, the insights found included some gaps in technical constraints and issues, and overall awareness on what the extension and company, Wildhero, does.
The end result were lo-fi wireframes and potential ideas for next iterations of the extension interface.
Further Testing
Conduct usability tests on tree planting (drag v. click) and use card sorting and first click tests to resolve confusion around "Your Forest" and "Your Trees" and community impact placement.
Test gamification feedback and audit dark mode readability
Long Story Short
Problem
The business goal was to retain more users during the onboarding process by leading them to “Your forest” section and accelerate customer acquisition.
The problem scope was to motivate users to explore the Wildhero interface during the onboarding process.
Solution
After creating a user journey and testing with users, the insights found included some gaps in technical constraints and issues, and overall awareness on what the extension and company, Wildhero, does.
The end result were lo-fi wireframes and potential ideas for next iterations of the extension interface.
Further Testing
Conduct usability tests on tree planting (drag v. click) and use card sorting and first click tests to resolve confusion around "Your Forest" and "Your Trees" and community impact placement.
Test gamification feedback and audit dark mode readability
Problem Scope
The main pain points of the Wildhero extension were:
Users were unsure how to earn and plant new trees through actions on their Gmail account.
Additionally, users were unable to follow up with disconnection errors when loading gamification features to plant their trees.
Struggled to find certain features on the Wildhero interface as well as understanding what data was being used versus what was not being taken.
Discover Phase
Desk Research & Competitive Analysis
Journey Mapping
Chrome extension onboarding and activation vary: Honey, Grammarly, and Treeclicks require early account creation with guided tours, while Idleforest and Wildhero have minimal onboarding and instant activation. Value visibility and gratification also differ, with Grammarly showing immediate benefits, Idleforest being passive, and Honey, Treeclicks, and Wildhero offering delayed rewards based on user actions.
Users of the Wildhero extension experienced pain points with unclear onboarding, technical limitations (Gmail-only use and forest feature issues), and uncertainty about their impact. Opportunities include simplifying onboarding, enhancing gamification and social engagement, and increasing transparency around privacy and user impact.
Problem Scope
The main pain points of the Wildhero extension were:
Users were unsure how to earn and plant new trees through actions on their Gmail account.
Additionally, users were unable to follow up with disconnection errors when loading gamification features to plant their trees.
Struggled to find certain features on the Wildhero interface as well as understanding what data was being used versus what was not being taken.
Define Phase
Discovery User Testing & Interviews
Users were confused about the differences between the free and premium versions, as well as the impact of viewing ads on tree count.
Lack of visual feedback on actions affecting tree acquisition was a concern.
Users struggle with the disconnected icon and fixing it, as well as finding the Premium button on the screen.
Issues with overlapping numbers and illustrations in the forest view, and difficulty navigating the "Your Forest" button.
Users wanted more clarity on actions needed to earn trees, starting with a free tree from Wildhero, and visualizing available trees.
Transparency on extension availability, community impact, and data usage was desired.
Users sought clearer information on tree status, interaction with logged trees, and the Treecard relationship.
Develop & Deliver Phases
Ideation
Discovery User Testing & Interviews
Users are confused about the differences between the free and premium versions, as well as the impact of viewing ads on tree count.
Lack of visual feedback on actions affecting tree acquisition is a concern.
Users struggle with the disconnected icon and fixing it, as well as finding the Premium button on the screen.
Issues with overlapping numbers and illustrations in the forest view, and difficulty navigating the "Your Forest" button.
Users want more clarity on actions needed to earn trees, starting with a free tree from Wildhero, and visualizing available trees.
Transparency on extension availability, community impact, and data usage is desired.
Users seek clearer information on tree status, interaction with logged trees, and the Treecard relationship.
Problem Scope
The main pain points of the Wildhero extension were:
Users were unsure how to earn and plant new trees through actions on their Gmail account.
Additionally, users were unable to follow up with disconnection errors when loading gamification features to plant their trees.
Struggled to find certain features on the Wildhero interface as well as understanding what data was being used versus what was not being taken.
Discover Phase
Desk Research & Competitive Analysis
Journey Mapping
Chrome extension onboarding and activation vary: Honey, Grammarly, and Treeclicks require early account creation with guided tours, while Idleforest and Wildhero have minimal onboarding and instant activation. Value visibility and gratification also differ, with Grammarly showing immediate benefits, Idleforest being passive, and Honey, Treeclicks, and Wildhero offering delayed rewards based on user actions.
Users of the Wildhero extension experienced pain points with unclear onboarding, technical limitations (Gmail-only use and forest feature issues), and uncertainty about their impact. Opportunities include simplifying onboarding, enhancing gamification and social engagement, and increasing transparency around privacy and user impact.
Discover Phase
Desk Research & Competitive Analysis
Journey Mapping
Chrome extension onboarding and activation vary: Honey, Grammarly, and Treeclicks require early account creation with guided tours, while Idleforest and Wildhero have minimal onboarding and instant activation. Value visibility and gratification also differ, with Grammarly showing immediate benefits, Idleforest being passive, and Honey, Treeclicks, and Wildhero offering delayed rewards based on user actions.
Users of the Wildhero extension experienced pain points with unclear onboarding, technical limitations (Gmail-only use and forest feature issues), and uncertainty about their impact. Opportunities include simplifying onboarding, enhancing gamification and social engagement, and increasing transparency around privacy and user impact.
Discover Phase
Desk Research & Competitive Analysis
Journey Mapping
Chrome extension onboarding and activation vary: Honey, Grammarly, and Treeclicks require early account creation with guided tours, while Idleforest and Wildhero have minimal onboarding and instant activation. Value visibility and gratification also differ, with Grammarly showing immediate benefits, Idleforest being passive, and Honey, Treeclicks, and Wildhero offering delayed rewards based on user actions.
Users of the Wildhero extension experienced pain points with unclear onboarding, technical limitations (Gmail-only use and forest feature issues), and uncertainty about their impact. Opportunities include simplifying onboarding, enhancing gamification and social engagement, and increasing transparency around privacy and user impact.
Discover Phase
Discover Phase
Desk Research & Competitive Analysis
Journey Mapping
Chrome extension onboarding and activation vary: Honey, Grammarly, and Treeclicks require early account creation with guided tours, while Idleforest and Wildhero have minimal onboarding and instant activation. Value visibility and gratification also differ, with Grammarly showing immediate benefits, Idleforest being passive, and Honey, Treeclicks, and Wildhero offering delayed rewards based on user actions.
Users of the Wildhero extension experienced pain points with unclear onboarding, technical limitations (Gmail-only use and forest feature issues), and uncertainty about their impact. Opportunities include simplifying onboarding, enhancing gamification and social engagement, and increasing transparency around privacy and user impact.
Desk Research & Competitive Analysis
Journey Mapping
Chrome extension onboarding and activation vary: Honey, Grammarly, and Treeclicks require early account creation with guided tours, while Idleforest and Wildhero have minimal onboarding and instant activation. Value visibility and gratification also differ, with Grammarly showing immediate benefits, Idleforest being passive, and Honey, Treeclicks, and Wildhero offering delayed rewards based on user actions.
Users of the Wildhero extension experienced pain points with unclear onboarding, technical limitations (Gmail-only use and forest feature issues), and uncertainty about their impact. Opportunities include simplifying onboarding, enhancing gamification and social engagement, and increasing transparency around privacy and user impact.
Define Phase
Discovery User Testing & Interviews
Users were confused about the differences between the free and premium versions, as well as the impact of viewing ads on tree count.
Lack of visual feedback on actions affecting tree acquisition was a concern.
Users struggle with the disconnected icon and fixing it, as well as finding the Premium button on the screen.
Issues with overlapping numbers and illustrations in the forest view, and difficulty navigating the "Your Forest" button.
Users wanted more clarity on actions needed to earn trees, starting with a free tree from Wildhero, and visualizing available trees.
Transparency on extension availability, community impact, and data usage was desired.
Users sought clearer information on tree status, interaction with logged trees, and the Treecard relationship.
Develop & Deliver Phases
Define Phase
Ideation
Discovery User Testing & Interviews
Users are confused about the differences between the free and premium versions, as well as the impact of viewing ads on tree count.
Lack of visual feedback on actions affecting tree acquisition is a concern.
Users struggle with the disconnected icon and fixing it, as well as finding the Premium button on the screen.
Issues with overlapping numbers and illustrations in the forest view, and difficulty navigating the "Your Forest" button.
Users want more clarity on actions needed to earn trees, starting with a free tree from Wildhero, and visualizing available trees.
Transparency on extension availability, community impact, and data usage is desired.
Users seek clearer information on tree status, interaction with logged trees, and the Treecard relationship.
Discovery User Testing & Interviews
Users were confused about the differences between the free and premium versions, as well as the impact of viewing ads on tree count.
Lack of visual feedback on actions affecting tree acquisition was a concern.
Users struggle with the disconnected icon and fixing it, as well as finding the Premium button on the screen.
Issues with overlapping numbers and illustrations in the forest view, and difficulty navigating the "Your Forest" button.
Users wanted more clarity on actions needed to earn trees, starting with a free tree from Wildhero, and visualizing available trees.
Transparency on extension availability, community impact, and data usage was desired.
Users sought clearer information on tree status, interaction with logged trees, and the Treecard relationship.
Develop & Deliver Phases
Ideation
Discovery User Testing & Interviews
Users are confused about the differences between the free and premium versions, as well as the impact of viewing ads on tree count.
Lack of visual feedback on actions affecting tree acquisition is a concern.
Users struggle with the disconnected icon and fixing it, as well as finding the Premium button on the screen.
Issues with overlapping numbers and illustrations in the forest view, and difficulty navigating the "Your Forest" button.
Users want more clarity on actions needed to earn trees, starting with a free tree from Wildhero, and visualizing available trees.
Transparency on extension availability, community impact, and data usage is desired.
Users seek clearer information on tree status, interaction with logged trees, and the Treecard relationship.